Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question „Why?“ His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Quelle: http://www.youtube.com/watch?v=qp0HIF3SfI4&feature=youtu.be